Tom brings 50+ years of on-air, online, media, media research and media brokerage experience to Lakes Media, including his current position as Director of Media Services Group and ownership of Opus Media Group in the 1990s. Opus holdings included market-leading clusters in Jackson MS and Savannah GA and stations in Monroe LA and Fort Walton Beach FL.
Tom is best known as the founder/Chairman and CEO of Birch/Scarborough Research in the 1980s. At its peak, the company employed more than 1,200 people nationwide and maintained sales offices in New York, Chicago, Los Angeles, Atlanta and Dallas and, through its Canadian subsidiary, offices in Toronto and Montreal. The company interviewed over 100,000 persons per month in 260 markets (including persons in all continental U.S. counties) and its client base included major radio broadcast groups such as Clear Channel (now iHeartRadio), CBS and ABC, leading national advertisers such as McDonalds, Anheuser-Busch and Delta Airlines, and major national advertising agencies such as BBDO, McCann-Erickson and Ogilvy & Mather.
As a member of the National Association of Broadcasters Committee on Local Radio Audience Measurement (COLRAM), Tom continues to have a voice in the improvement of audience measurement metrics from Nielsen Audio and other research providers.
Tom is a graduate of the School of Industrial and Labor Relations at Cornell University.
Reach Tom at (919) 341-1804 or email [email protected]