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Our Mission Statement

Lakes Media Network strives to create high-quality programming for our listeners; target audiences for our advertisers; and to attract, develop and sustain an efficient and highly productive group of broadcast professionals.

Our mission is:

  • To provide high-quality, informative local radio programming to our listeners.
  • To provide the highest quality marketing solutions, results, and customer service for our advertisers.
  • To be ambassadors of goodwill in the markets we serve by promoting their social, retail, and economic growth and development.
  • To provide a professional and goal-oriented working environment for our associates to facilitate their growth as community and broadcasting leaders.
  • To preserve, develop, and promote the traditions and prominence of local community-focused radio broadcasting.
  • We believe that local radio is an integral part of every community we serve, and it is our duty to serve the best interests of the people in all of our communities.

We do local radio right.

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Station(s) of Interest:


Lakes Media Network (National, Regional Advertisers and Advertising Agencies)

Tom Birch, Owner and President
Street/Mailing Address: 7120 Trenton Ridge Ct, Raleigh, NC 27613
Phone: (919) 341-1804

Lakes Media/Danville VA (Local Advertisers: Pittsylvania, Henry Counties VA, Caswell, and Rockingham Counties NC)

Tom Birch, National and Regional Advertising Sales (919) 341-1804
Kathy Wilkerson, Traffic and Billing Manager, (919) 693-7900 extension 230
Justin Parrish, WWDN/WMPW Station Manager and WMPW Morning Host (434) 799-1010 (extension 1)

Street Address:  1336 Piney Forest Road, Danville, VA 24540
Mailing Address:  PO Box 4123, Danville, VA 24540
Main Phone: (434) 799-1010
WWDN Studio Line: (434) 793-1045
WMPW Studio Line: (434) 799-1059

Lakes Media/South Boston VA (Local Advertisers: Halifax, Mecklenburg, Charlotte Counties VA, Person NC)

Nick Long, VP Emeritus and Account Manager (434) 572-7377
Tom Birch, National and Regional Advertising Sales (919) 341-1804
Donald Gravitt, Account Manager, (434) 272-9742
Justin Lloyd, WHLF Morning Show Host, (434) 250-4626

Street Address: 1210 Porter Lane, South Boston, VA 24572
Mailing Address: PO Box 526, South Boston, VA 24572
Phone: (434) 572-2989

Lakes Media/South Hill VA (Local Advertisers: Mecklenburg, Lunenburg, Charlotte Counties VA, Warren County NC)

Tom Birch, National and Regional Advertising Sales (919) 341-1804
Jimmy Martin, Station Manager and WKSK Morning Show/Tradio Host (434) 447-4007 (extension 1), Mobile (434) 917-2804
LaKisha Mitchell, Account Manager and WSHV Digital Media Manager, (434) 247-2216

Mailing Address: PO Box 216, South Hill, VA 23970
Business Phone: (434) 447-4007
WKSK Studio Phone: (434) 447-7128

Lakes Media/Oxford-Henderson-Warrenton (Local Advertisers: Franklin, Granville, Person, Vance, Warren Counties, NC, Mecklenburg, Halifax, Lunenburg, Charlotte Counties VA)

Tom Birch, National and Regional Advertising Sales (919) 341-1804
Kathy Wilkerson, Business and Traffic Manager (919) 482-1892
Nell Rankin, Regional Sales Manager (334) 414-8481

Street Address: 109 Hillsboro Street, Oxford, NC 27565
Mailing Address: PO Box 1603, Oxford, NC 27565
Phone: (919) 693-7900
Studio Line: (682) 888-1983