Why Radio Advertising Works

  • Radio reaches more people during the day than any other media, including TV
  • Radio remains the king of Audio.  Of time spent with Audio, 52% is with AM/FM Radio vs. 6% with Pandora, 6% with Sirius/XM and 4% with Spotify
  • Radio reaches people at work, in their cars and closest to the point of purchase
  • Radio reaches consumers who are light or non-users of other local media such as television and print
  • Radio has a one-on-one relationship with listeners that increases advertising effectiveness
  • Radio is a powerful complement to other media.  Radio, in conjunction with television, increases purchase consideration by 70%

Why Radio Matters

Lakes Media Ad Tips