Lakes Media + Townsquare Ign!te

Lakes Media + Townsquare ignIte

OUR EDGE IS YOUR EDGE

Unmatched Access Without Bias

We provide access to 5,000+ premium publishers across our suite of tactics. Most competitors who offer fewer than 400. Without relying on owned inventory, we avoid profit-driven over-serving and stay performance-first.

Ads are placed to increase brand awareness, recall, and support downstream outcomes.

Real Humans Driving Real Results

More than 200 professional subject matter experts actively manage, optimize, and suggest improvements to our portfolio of campaigns. This becomes increasingly essential as fraudulent traffic grows harder to detect, even with advanced software.

Human oversight prevents fraud, optimizes more efficiently, and drives real results for our clients.

Trusted Across the Advertising Industry

Our platform and methods are trusted enough that dozens of media companies and hundreds of agencies white-label our digital solutions.

When others trust us with their brand, you can too.

Forward-Looking Data Selection

We don’t just use available data. We intentionally choose fresher, higher-signal data with proven buyer and behavioral intent, allowing us to reach the right people whether they’re actively in-market or the exact audience a brand wants to influence.

Better data choices lead to better outcomes.

DATA IN ACTION

CUSTOMIZED RESEARCH

In-House management of data allows for transparent and updated insights to fuel campaign performance. Identify your client base through CRM and foot traffic analysis, understand what drives them to buy, and see how you stack up against competitors.

AUDIENCE BUILDING

The future of targeting is in custom audiences. Use pixel-based retargeting, look-alike modeling, and CRM integration to grow and enhance your audience, improving both quantity and quality.

IN-HOUSE TRADING DESK

Connected to five major demand-side platforms (DSPs), social platforms, and search engines, delivering over 300 billion impressions daily. Access to millions of customer data segments for targeted and effective marketing strategies.

MARKET TRENDS

Get insights into industry trends identifying the top advertising platforms your audience is leaning into, top challenges seen across your industry, spending patterns, CO-OP opportunities and more.

CREATIVE MESSAGING

Craft messaging that resonates with your audience, guided by data and tailored to your brand’s voice. Ensure your message stands out and drives results.

CREATIVE SERVICES

FULL-SERVICE CREATIVE

Having the right creative can make or break your campaign’s performance, and we’re here to take that challenge off your plate. With our Creative Services team, you get top-notch solutions tailored to your needs, ensuring your campaign is set up for success from the start.

VISION ALIGNMENT

Ensure your creative vision is fully realized with a dedicated team of designers and creative directors that align ad copy and impactful designs to your goals for all types of campaigns from banner ads to email marketing.

VIDEO PRODUCTION SPECIALISTS

Our experienced video team excels in creating dynamic video content designed to perform across platforms like STV and social, delivering high-quality results that drive your campaign’s success.

ALL-IN-ONE REPORTING

In a crowded advertising landscape, it is essential to understand how we stack up against the competition.

Lumina

Introducing LUMINA, our proprietary analytics and reporting dashboard. Access from any device. Track campaign progress and performance with a friendly, streamlined user interface.

Explore impactful metrics, dive into advanced reporting, monitor campaign KPIs, and review predictive insights.

Make quicker, more informed decisions. Enhance client communication with clear visuals. Stay proactive and prepared for market shifts.

Plus, leverage our expansive team of campaign managers and media buying specialists who can provide you with holistic, omni-channel insights and recommendations.

CAPABILITIES OVERVIEW

Streaming Audio
Delivers audio messaging through some of the world’s largest streaming platforms.

Targeted Display and Video
Delivers messaging utilizing first and/or third-party data to target consumers based on audience, content, behavior, and context

Addressable Display, Video, and STV
Targets the devices of consumers at specific households or businesses with based on a list of addresses provided or curated based on demographic, psychographic and location.

Geofencing Display
Targets mobile users based on the physical locations they visit. May include lookback targeting or the ability to track users who visit your location within 30 days of seeing your ads.

Email Marketing
Delivers messaging directly to inboxes of viable prospects with available match-back reporting.

Digital Out of Home
Delivers static and video ads to digital billboards and screens at locations across your area like gas pumps, airports, and doctors’ offices.

Google Marketing Platform
Leverages the power of one of the world’s most powerful technology platforms to drive interest, engagement, and conversions across a range of channels, including Google Search, Gmail, YouTube, and the Google Display Network.

Streaming TV
Delivers video messaging across consumer streaming platforms. May target specific audiences based on demographics or curated channels and interests, ensuring your ads align with content that resonates with your audience.

Premium STV
Accesses high-quality ad placements on premium streaming platforms like Disney+, Hulu, and YouTube TV, reaching engaged subscribers.

Advanced STV
Capture users on the most exciting platforms in the streaming television space like Amazon Prime, Twitch, and Netflix.

Live Sports STV
Captures the attention of sports fans with ads during live streaming sports events on major platforms across all major collegiate and professional leagues and teams.

Meta (Facebook and Instagram)
Amplify image or video messaging to targeted users on two of the most popular social media platforms with a variety of objective-based tactics.

Snapchat 
Capture engaged consumers attention through targeted static or video ads based on their location and demographics.

TikTok
Provides unique engagement solutions and immersive formats to creatively and authentically connect with audiences.

LinkedIn
Positions your messaging in users’ feeds in the world’s largest professional networking environment

Nextdoor
Target customers in your neighborhood with this hyperlocal social networking service for local communities.

YouTube
TrueView and other YouTube advertising formats and placements available.

Ready to Ignite your next marketing campaign? Reach out to us!

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