Ciara launches new luxury fashion line

Ciara has always been admired for her innovative fashion style, and now she has launched a new luxury clothing line, LITA by Ciara.

“My goal is to reach the modern woman by creating a brand that gives her everything she needs in one place, her best friend in fashion, to help her create looks for all the moments in her life,” the 35-year-old entertainer says in a statement. “Each piece reflects my passion for fashion with excellent fit, quality and sustainability. The LITA girl is sustainably chic and effortlessly cool.”

She adds, “I want women from every walk of life to feel and enjoy the same comfort, cool, and confidence that I feel when wearing the collection.”

“Love Is the Answer” is the theme for Ciara’s collection, and her slogan is on the back of one of fur jackets with matching hat.

The Grammy winner posted several items from her line on Instagram, and comments, “LITA stands for Love Is The Answer! Women have an incredibly expansive gift for expressing Love. We make a lot happen with our Love. We are empowered by the way we know how to Love.”

She continues, “I poured a lot of love into every part of the process of creating this line. It started with inspiration from vintage and staple pieces in my closet! I’m a High-Low fashion kind of girl, and Tom Boy Chic is my style.”

The “Level Up” singer has a long history with fashion, beginning in 2007 when she was the spokesperson for the “I Will Not Lose” Rocawear female campaign. She has done extensive modeling, and also represented Adidas Original in 2010. In 2016, Ciara was named Global Ambassador for Revlon.

LITA by Ciara is available in Nordstrom stores and also at the House of LR&C website





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