Beyoncé is continuing her commitment to uplifting Historically Black Colleges and Universities with a brand-new partnership.
Queen Bey is collaborating with the Peloton fitness company to commemorate the HBCU Homecoming season. They’ve created a series of themed workout experiences, including indoor cycling, running, yoga and meditation, inspired by Beyoncé’s 2019 Homecoming concert film and album.
The 24-time Grammy winner is also awarding two-year Peloton digital memberships to students at 10 HBCUs, including Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyoncé said in a statement. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
“Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” said Peloton’s Head of Music Gwen Bethel Riley. “It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love.”
Peloton members can also enjoy a special Beyoncé music experience.
“The @beyonce Artist Series has arrived,” the company posted on Instagram. “Get ready to ride, run, lift, flow, sing, love and celebrate the power of music all week long. Check out the live schedule to elevate your next sweat — Beyoncé style.”
By Ken Simmons
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It’s showtime, Peloton. The @Beyonce Artist Series has arrived. Get ready to ride, run, lift, flow, sing, love and celebrate the power of music all week long. Check out the live schedule to elevate your next sweat—Beyoncé style. pic.twitter.com/TZp51AwLbK
— Peloton (@onepeloton) November 10, 2020