If your doors are open, you should be advertising – all the time! Effective radio advertising campaigns are targeting a parade, not a standing audience.
Radio reaches both now and future buyers. Someone who doesn’t need your product or service today may need it 3-, 6- or 12 months from now. If you have Top of Mind Awareness (TOMA), future buyers will think of your business first when the time comes for purchase consideration.
3-3-3 Plans provide deep discounts for 3-, 6-month and full-year commitments – up to 70% off regular rates . For the cost of one 30-second prime-time TV ad, 3-3-3 provides up to 84 on-air and online 30-second ads per week for 12 weeks and for the cost of one full-page newspaper ad, 3-3-3 delivers up to 84 weekly 30-second spots for 60 weeks!
Home Depot, McDonalds, GEICO, Lowes and dozens of other major national companies are year-round Radio advertisers for a reason: They know the power of staying at the top of TOMA. 3-3-3 Plans make it affordable for you to adopt demonstrated best advertising practices for your business!
Commit to a 3-3-3 Plan and save up to 70% off regular Lakes Media Network rates (and an additional 10% if you are a member of a participating Chamber of Commerce):
- Choose one of three choices of commercial length that works best for you: 15 seconds (for name awareness), 30 seconds (for name awareness and brief call to action) or 60 seconds (for name awareness, offer description and call to action)
- Choose one of three choices of different numbers of times per day your commercial will be heard (the “rotation”): light (4x per day), medium (6x per day), or heavy (8x per day)
- Choose one of three choices of the number of weeks per month your commercial will be heard: 2, 3 or 4 weeks per month
Radio works best with high frequency of message repetition. The trade-off is “depth” of message (60 seconds) versus increased frequency (reducing the message to 30 or 15 seconds). The optimal commercial length is 30 seconds, giving you the benefits of both name awareness and call to action while doubling the frequency that would be achieved with a 60 second commercial.
Click the station or stations that work best for you, and we’ll begin driving our audiences to your location and website!
Oxford-Henderson-Roxboro-Warrenton NC/South Boston-Clarksville VA
Country US 98.3 fax to Nell Rankin (954) 827-0277 or email [email protected]
Adult Contemporary 95-3 HLF fax to Nick Long (434) 572-4013 or email [email protected]
Danville City/Pittsylvania County VA, Caswell/Rockingham Counties NC:
Classic Hits 1045 The Dan (WWDN FM-AM)
Classic Country Country Legends 105.9/970 (WMPW FM-AM)
Fax to Justin Lloyd (800) 536-6194 or email [email protected]
South Hill/Clarksville/Chase City Cities/Mecklenburg/Lunenburg/Brunswick Counties VA
Classic Hits Rewind 1019 (WKSK-FM)
Adult Contemporary 96.7/1370 ShineFM (WSHV FM-AM)
Fax to Joe Young (434) 447-4789 or email [email protected]