Our Mission Statement

Lakes Media Network strives to create high quality programming for our listeners; targeted audiences for our advertisers; and to attract, develop and sustain an efficient and highly productive group of broadcast professionals.

Our mission is:

  • To provide high quality, informative local radio programming to our listeners.
  • To provide the highest quality marketing solutions, results and customer service for our advertisers.
  • To be ambassadors of goodwill in the markets we serve by promoting their social, retail and economic growth and development.
  • To provide a professional and goal oriented working environment for our associates to facilitate their growth as community and broadcasting leaders.
  • To preserve, develop and promote the traditions and prominence of local community focused radio broadcasting.
  • We believe that local radio is an integral part of every community we serve, and it is our duty to serve the best interests of the people in all of our communities.

We do local radio right.

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Lakes Media Network (National, Regional Advertisers and Advertising Agencies)
Tom Birch, Owner and President
7120 Trenton Ridge Ct
Raleigh, NC 27613
Phone (919) 341-1804
Fax (954) 827-0277

Lakes Media/Danville VA (Local Advertisers: Pittsylvania, Henry VA, Caswell and Rockingham NC)
Mark Reid, Executive Vice President, (434) 203-6423
Tom Birch, National and Regional Advertising Sales (919) 341-1804
Kathy Wilkerson, Traffic and Billing Manager, (919) 693-7900 extension 230
Justin Lloyd, WWDN/WMPW Station Manager and 1045 The Dan Morning Host (434) 799-1010 (extension 1)
Aaron Stainback, WMPW Local Sales Manager and Morning Host (434) 799-1010 (extension 2)
Faicia Elliott, WWDN/WMPW Account Manager (434) 799-1010 (extension 4)

Danville, VA 24540
Main Phone (434) 799-1010
WWDN Studio Line (434) 793-1045
WMPW Studio Line (434) 793-1037
Fax (800) 536-6194

Lakes Media/South Boston VA (Local Advertisers: Halifax, Charlotte VA, Person NC)
Nick Long, VP/South Boston (434) 572-2988 (extension 304), Mobile (434) 572-7377
Tom Birch, National and Regional Advertising Sales (919) 341-1804
Holly Melton, Traffic and Billing Manager (434) 572-2988 (extension 308)
Street Address: 1210 Porter Lane
Mailing Address: PO Box 526
South Boston, VA 24572
Phone (434) 572-2988
Fax (434) 572-4013

Lakes Media/South Hill VA (Local Advertisers: Mecklenburg, Lunenburg, Greensville VA)
Mark Reid, Executive Vice President (434) 203-6423
Tom Birch, National and Regional Advertising Sales (919) 341-1804
Joe Young, South Hill General Manager (434) 447-4007 (extension 14), mobile (434) 017-5161
Jimmy Martin, Local Account Manager and WKSK Morning Show/Tradio Host (434) 447-4007 (extension 15)
Faicia Elliot, Local Account Manager (434) 447-4007 (extension 14)
Holly Melton, Traffic and Billing Manager (434) 572-2988 (extension 305)
Street Address: 26256 Hwy 47
Mailing Address: PO Box 216
South Hill, VA 23970
Business Phone (434) 447-4007
WKSK Studio Phone (434) 447-8997
Fax (434) 447-4789

Lakes Media/Oxford-Henderson-Warrenton (Local Advertisers: Granville, Vance, Warren NC)
Mark Reid, Executive Vice President (434) 203-6423
Tom Birch, National Advertising Sales (919) 341-1804
Kathy Wilkerson, Business and Traffic Manager (919) 693-7900 (extension 230)
Lisa Stafford, NC Regional Sales Manager (919) 693-7900 (extension 235)
Faicia Elliott, Local Account Manager (919) 693-7900 (extension 225)
Mike Brooks, WLUS Morning Host (800) 663-1983
Street Address: 109 Hillsboro Street
Mailing Address: PO Box 1603
Oxford, NC 27565
Phone (919) 693-7900
Studio Line (800) 663-1983
Fax (919) 693-9585