Many business owners think they only need to advertise when having a sale. However, according to Michael Corbett, author of “The 33 Ruthless Rules of Local Advertising”, there are five indisputable reasons for businesses to advertise …Read More
There is a word that describes people who have succumbed to the popular, alluring, seductive notion that “the more people you reach with your ad, the better chance you have of growing.“ The word is “scammed.“ …Read More
Have you ever watched a train begin to move? The engine fires up and the train begins to move forward, slowly at first, then faster and faster until it reaches full speed. If you were to …Read More
Why is it that many advertisers want their commercials to sound like commercials? You know the kind – “tell everyone I’ve been in business since 1972, mention my convenient locations and be sure to include my …Read More
Business owners sometimes say “I can’t measure radio advertising.” Some even avoid Radio advertising altogether for that very reason. Yes, Radio results can sometimes be hard to trace because we reach consumers even when they don’t …Read More
Really? If so, you’re wasting your money. It’s not 1978 anymore. Ellen DeGeneres explains why the phone book is useless.
Before you advertise with us, there is one thing you must know: everything included in your commercial or advertisement must be true. The Federal Trade Commission, who oversees truth-in-advertising, takes a dim view on commercials that mislead or downright …Read More